About this project:
- This illustration was created for 'Corporacion dia de la niñez' a Colombian organization that protects children's rights in Colombia.
- The main concept for the campaign was 'playtime'. We encouraged the use of the kids’ imagination as a mean to bring them closer to their parents.
- Creating illustration based on the campaign concept.
- Defining a cheerful and colourful look & feel that shows children’s creative imagination.