Elastic Path: demo microsite

About this project:

  • This microsite was created to feature Elastic Path's demos and drive B2B engagement and conversion. The demos had completely different features, that's why using contrast and comparison was the main communication concept.
  • The biggest challenge was to create a single experience engages a diverse audience: new users, partners, and Adobe representatives.

My contribution:

  • Creating user flows and wireframes.
  • Designing mockups and assets for the different sections of the microsite.
  • Establishing a look & feel that reinforces the differences between the two demos.
  • Collaborating with the marketing and development team in the creation of the microsite